Growth, Marketing & Sales Insights
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Article
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability to personalize experiences.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Interview
Using generative AI to transform customer experience
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Juan Beltrán, digital manager of global sales excellence at Holcim, describes how the building materials company is using...
Article - McKinsey Quarterly
Achieving growth: Putting leadership mindsets and behaviors into action
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Growth requires the right mix of outlook, strategy, and capabilities. Top leaders achieve their goals by turning five mindsets...
Article
Harnessing revenue growth management for sustainable success
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In recent years, many consumer companies have delivered strong price-driven sales growth at the expense of volume. As inflation...
Article
Connecting for growth: A makeover for your marketing operating model
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Marketing leaders must propel growth while navigating increased complexity and scope. A new global survey in consumer marketing...
Featured collection
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.