The cloud represents a $3 trillion opportunity for organizations—but many struggle to capitalize on its full potential. By approaching cloud transformation as an IT system upgrade, they miss out on much of the value it can create. The risk isn’t just falling behind the competition. It’s dropping out of it altogether.

Cloud’s first movers are already forging ahead. They successfully integrate cloud into every facet of their business—leveraging it to rejuvenate operations, drive innovation, and make pioneering, experimental leaps into new verticals and new markets.

Unlocking the full potential of cloud takes strategic insight, technical expertise, and transformation engine that’s made up of unique reinforcing and evolving elements. There’s too much value at stake to approach it any other way. Cloud by McKinsey brings all of this together, creating technology change that matters.