Software-defined vehicles
& E/E architecture
& E/E architecture
Software (SW) and the underlying electrical/electronic (E/E) architecture is the core enabler for key automotive innovations for autonomous, connected, electric, and shared (ACES) technologies. Both can greatly differentiate user experience and play a central role in future mobility solutions. Value pools are shifting toward SW.
We help our clients to build and improve their E/E architecture and software solutions, enabling them to access and capitalize on value pools. Our support spans strategy, target definition, capability building, and SW business processes to organization and operating models.
Trends in E/E and SW architecture and technology
Our goal is to enhance electrical and SW architecture and technology. Together with our clients, we drive and leverage trends such as electronic control unit (ECU) consolidation, SW and hardware (HW) decoupling, connectivity, cybersecurity, and customer data access.
E/E and SW components and markets
We conduct regular market analysis for our clients to ensure they have the latest info on electrical and SW components and markets. For example, we conducted a product validation of a to-be-launched subscription offer for digital in-car services by a premium brand OEM. This involved collecting over 1,500 customer assessments globally through both quantitative and qualitative in-person research.
SW excellence in automotive
We help our clients enhance their vehicle SW to improve customer satisfaction and enable new technologies. For example, we partnered with a top-tier automotive OEM for an extensive software development excellence effort, which successfully averted an estimated loss in sales of €150 million due to development delays.
China-specific insights on SW and E/E
Chinese OEMs are rapidly advancing in SW and electrical architecture. We provide our clients the latest insights and help them stay informed about these developments.
Featured insights
Article
From engines to algorithms: Gen AI in automotive software development
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As the automotive and industrial sectors undergo major technological advancements, gen AI–driven operating models can allow companies to develop software more easily, safely, and innovatively.