Consumer Packaged Goods Insights
Featured Insights
Article
Connecting for growth: A makeover for your marketing operating model
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Marketing leaders must propel growth while navigating increased complexity and scope. A new global survey in consumer marketing reveals the need for a more connected and agile way of working.
Fortune or fiction? The real value of a digital and AI transformation in CPG
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A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods...
An update on US consumer sentiment: A boost in optimism amid the holiday spending season
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Consumers are feeling cheerier than they have all year, but that doesn’t mean they will spend with abandon. Here’s...
Asia-Pacific consumer sentiment: A mix of growth and challenges
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Our latest ConsumerWise research finds omnichannel shopping gaining momentum as consumer demand for value purchases persists.
An update on European consumer sentiment: As pessimism grows, what happens to holiday spending?
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
MORE INSIGHTS
Article
How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
Article
An update on European consumer sentiment: As pessimism grows, what happens to holiday spending?
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
Podcast
Portfolio and performance: Priorities for CPG leaders
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The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions...
Article
Understanding the price tag on decarbonization: How to offer net-zero products at low costs today
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Climate protection regulations and consumer expectations are resulting in new standards for consumer packaged goods (CPG) manufacturers...