Consumer Packaged Goods Insights

Featured Insights

A mother is putting away groceries in the kitchen while her four children observe with curiosity. She has a relaxed expression as she inspects a box of crackers.
Article

Rescuing the decade: A dual agenda for the consumer goods industry

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The industry must rekindle growth when it’s scarce and reduce costs when a lot has been done. Leaders will take on more portfolio changes and capability builds than in past decades.
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Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
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The ‘value now’ consumer: Making sense of US consumer sentiment and spending
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US consumers’ sentiment and their spending patterns have been out of sync. Here’s how executives can make sense of...
A cheerful group of senior friends strolling down a European sidewalk, engaged in conversation and carrying shopping bags.
State of the Consumer 2024: What’s now and what’s next
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Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer...
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The State of Grocery Retail Europe 2024
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For the European grocery industry, 2023 was a challenging year. Inflation led consumers to tighten their belts, leading to...

Podcast

McKinsey on Consumer and Retail Podcast
Collection

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

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MORE INSIGHTS

A collection of translucent, geometric shapes in vibrant pink and purple hues are arranged on a white grid. The colorful composition evokes a sense of modern design and abstract beauty products.
Article
How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
Young woman examining list while using smart phone at supermarket
Article
An update on European consumer sentiment: As pessimism grows, what happens to holiday spending?
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
Close-up image of a woman putting a bottle into her shopping basket while shopping in a supermarket.
Podcast
Portfolio and performance: Priorities for CPG leaders
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The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions...
Grocery shopping basket
Article
Understanding the price tag on decarbonization: How to offer net-zero products at low costs today
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Climate protection regulations and consumer expectations are resulting in new standards for consumer packaged goods (CPG) manufacturers...

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