Mingyu helps companies achieve commercial excellence in channel strategy, salesforce effectiveness, marketing ROI, and e-commerce and digital marketing. He advises companies in advanced industries, including automotive, consumer electronics, and technology giants, on driving top-line growth, particularly in emerging markets. Mingyu joined McKinsey in Germany 10 years ago and also worked in the Beijing office before transferring to Canada.
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Mingyu Guan
Leverages deep expertise in marketing and sales to help companies execute commercial transformations
Published Work
McKinsey China Auto Consumer Insights 2024, McKinsey & Company, May 2024
McKinsey China Auto Consumer Insights 2023, McKinsey & Company, July 2023
“NIO unlocks its potential through standout user operations,” McKinsey & Company, September 2022
“Five trends shaping tomorrow’s luxury-car market,” McKinsey & Company, July 2022
“The race to win: How automakers can succeed in a post-pandemic China,” McKinsey & Company, August 2021
“Winning the race: China’s auto market shifts gears,” McKinsey & Company, December 2019
“What the future science of B2B sales growth looks like,” McKinsey & Company, January 2018
Past experience
Microsoft China Co. Ltd
Program manager
Education
Royal Institute of Technology
MSc, telecommunications
Xi'an Jiaotong University
BA; BS, communications engineering